Make content your growth engine

Content is no longer a nice-to-have. It’s the key to building trust, attracting ideal clients, and scaling AUM. But most financial advisors post content that says: “Here’s why you should work with me.” The best content builds trust first: share insights, not sales pitches. Teach before you ask. Give value freely and clients will follow.

I specialize in ghostwriting and content strategy for Registered Investment Advisors (RIAs), helping firms and solo advisors build their brand, establish thought leadership, and attract ideal clients. With experience in financial journalism and newsletter writing, I craft compelling content that resonates with audiences and drives engagement.

How I Help RIAs Grow

  • LinkedIn ghostwriting & growth – Position yourself as an expert with LinkedIn posts that spark engagement and attract leads.

  • SEO blog & newsletter writing – Convert website visitors into clients with high-quality, search-optimized blog posts and newsletters. Grow your own newsletter to stop relying fully on social media algorithms while building a more direct relationship with prospects.

  • Whitepapers & lead magnets – Generate inbound leads with premium content that establishes authority and credibility.

  • Website & thought leadership content – Ensure your website showcases your expertise and speaks directly to your ideal clients. Enhance your website to optimize for engagement and search.

  • Social media & visual amplification – Enhancing charts and data for social media, blogs, decks to clients, and newsletters.

  • YouTube shorts & Instagram content – Strategy, editing, producing, planning, and posting short-form video content to expand reach and engagement.

Why Content Marketing Matters for RIAs

RIAs who invest in consistent, high-quality content see more qualified leads from organic search and LinkedIn, higher AUM growth by building trust with prospects, and stronger client retention through valuable insights.

Content Audit

If you’re interested in learning more, contact me for a free content audit based on what has helped firms scale, including custom-branded charts, like those below.

My free audit will provide you with actionable recommendations to refine your strategy, improve engagement, and drive better results. My email is matthew.gutierrez21@gmail.com

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Trusted By

Content Strategy

  • Why Content?

    Effective content builds trust, attracts ideal clients, and establishes your expertise. I help financial advisors, RIAs, and investment professionals create high-quality content that drives engagement and growth. I’ve also worked with small business owners, real estate professionals, and executives in and out of finance.

  • LinkedIn Thought Leadership

    I offer LinkedIn ghostwriting: engaging posts & articles that position you or your business as an industry expert. That includes content strategies to grow your audience and attract ideal clients.

  • Website Content & Web Revamp

    SEO-friendly, educational blog posts that showcase your expertise + evergreen and timely market insights to drive engagement. Web design and revamp to optimize for SEO.

  • Newsletters

    Personalized email newsletters to keep clients informed & engaged. Market updates, financial planning insights, and investment themes.

  • Charts, Infographics, Photos & Visual Content

    I make easy-to-digest visuals explaining complex financial topics. Strategy includes custom charts & graphics to enhance client communications.

  • Client Communications

    Market commentary, quarterly updates, and personalized reports. Clear, professional messaging for client retention and referrals.

  • Other Services

    Other services include case studies and success stories, white papers and research reports, podcast and video scripts, advertising copy, and more.